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Welcome to an afternoon at the Embassy of Israel in Tokyo!

10 May 2014

May 13th 15:45-17:30 (just before the Midweek Party)

Dear INPUT participant,

The Ambassador of Israel to Japan, Ms. Ruth Kahanoff, has the pleasure of inviting you to an afternoon gathering at the Ambassador’s residence

Formatting the Future of TV - How Can Storytelling and TV Format Live Together?

Format is the beginning of every drama series. It’s a starting point. And then you either have a good story, or you don’t. Can we secure a surprising “one liner”?

15:45 Welcome drink

16:00 Ms Mirit Toovi (Head of Drama Dept., Hot cable communication company)
The Israeli Culture Code - Why Israel produces so many new unique TV formats in recent years? One of the reasons is Diversity. The formats reflect the diversity of voices, cultures and narratives in Israel’s population. In the last few years the focus is on finding creative new formats to pack the content in a way that would enhance the Locality of the format. The by-product is an international appealing TV formats.

16:15 Israeli participants in INPUT Ms. Shirley Mushayof and Mr. Moish Goldenberg will present their TV making and refer to the idea behind “Formatting”

16:30 Discussion and networking over wine, fruits, coffee & cake

Address
Embassy of Israel, 3 Nibancho, Chiyoda-ku, 102-0084
(1 minute walk from Kojimachi St. Exit no. 5 on Yurakucho yellow line or 7 min walk from Yotsuya St. on Marunouchi red line/JR Chuo/Sobu lines)

*Limited seats. Registration in advance via email by 12 May: press@tokyo.mfa.gov.il
For inquiries: 03-32640392 (Mr. Nir Turk)
Please bring your ID/Passport with you. Thank you for your cooperation.
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