This Is Not the World We Want To Live In: How PSM advocate social impact and active citizenship

Pilu Lydlow (SRF, Switzerland) & Kåre Poulsen (DR, Denmark)

Session 26 SPECIAL SESSION
THURSDAY, 18 MAY, 14:00 (White Room)

There are so many serious issues shaking our world – from bullying over harassment to war. But what can PSM do about it?In this session a range of cross-media projects present creative approaches to increase awareness on social topics with the help of the audience at the centre. We will talk about the specific challenges when addressing heavy topics as a public broadcaster. And we will ask, with all the severeness in these issues, how do we campaign for the topic in a playful way? In this session there will probably not be a dry eye in the house, but not only out of sadness, but joy and compassion.From the Netherlands, we will see ‘Stop it now!’, an example of how to address sexual harrassment of children for and with young people and how to recognise sexual abuse and ask for help; the interactive website ‘Xiao Lu’s Choice’ from Taiwan creates more awareness about youth suicide, dispels suicide myths and supports the public to better understand teen self-harm and suicide; ‘#SayHi’ from Norway shows how a national UGC-event project can unfold its power by going European and ‘#HelpUkraine’ from Poland is an example of how a giant TV-music-happening is able to successfully raise money on short notice for the war against Ukraine.